Research blog: Commercial Conventions

My Real Techniques lighting Miracle Face and Body sponge commercial falls under the category of makeup. In this type of commercials, the audience usually sees a person applying a product to their face or body. There is an assortment of conventions used in makeup commercials. For example, close-ups, pannings, great lighting, makeup, voiceovers, and vanities are some commons conventions. 

1. The costumes are neutral and cool or warm town colors. There are no logos and usually include a t-shirt and some form of pants. Dresses are also commonly worn in these commercials.
2. Costumes are lightly used in these commercials. This is because, with too much, the focus can shift from what you're supposed to actually be looking at to something unrelated.

Props are heavily used in Real technique commercials. For instance, makeup brushes, sponges, eyeshadows, etc. Each prop is new and metallic which compliments each other. Other props may include household items such as a clear cup, flower, or jar. This helps balance the product being advertised.

1. Conventions are Real Technique commercials include their makeup brushed with the REAL TECHNIQUE SYMBOL which is heavily used. The logo pertains to an uppercase RT which is engraved in every product. 
2. In the commercial, settings are heavily used. The commercial usually takes place with a solid color background, usually something warm-toned. This keeps the setting simple but still compliments the important props.
3. Logos are used in many Real Technique commercials. This includes many makeup facts and descriptions of how the product was made/ will be used.